Small screens are often overshadowed by the rush to “go big.” But anyone who keeps a close eye on...
Author Archive for: Jeff Hastings
FIFA World Cup 2018: A study in using stadium advertising to reach home TV viewers
Jeff Hastings, , Blog, Featured, Advertising, customer experience, cx, Marketing, Stadium AdvertisingThe 2018 FIFA World Cup is being heralded as a great success. Many claim it was one of the...
Is your digital signage GDPR compliant?
Jeff Hastings, , Blog, Featured, BrightSign, customer experience, cx, Digital Signage, Digital Technology, GDPR, retailGeneral Data Protection Regulation (GDPR) recently took effect in Europe. And while GDPR pertains specifically to the EU, it...
Five steps retailers can take to keep shoppers coming back
Jeff Hastings, , Blog, Featured, beacon technology, BrightSign, customer experience, cx, Digital Signage, Interaction, Kiosks, mobile, retail, social media, WayfindingCustomers still enjoy the experience of going shopping - most people are not so reclusive that they wish to...
FDA menu-labeling regulations (finally) take effect
Jeff Hastings, , Blog, Featured, customer experience, cx, digital menu boards, Digital Signage, FDA, media players, Menu LabelingThis May the FDA’s long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restaurateurs more...
How to make the most of your trade show experience
Jeff Hastings, , Blog, Featured, BrightSign, customer experience, Digital Signage, Digital Technology, Trade showIf you’re planning to visit a trade show this year and you find yourself in discussion with some of...
What will be trending at ISE 2018?
Jeff Hastings, , Blog, Featured, BrightSign, customer experience, Digital Signage, media players, Trade showPeople are focusing on quality and come to shows with the mindset of "I’ve had this experience already, what...
Hidden costs and hassles of PC-based digital signage
Jeff Hastings, , Blog, Featured, BrightSign, customer experience, Digital Signage, media playersCustomers are often attracted by low hardware acquisition costs, only to learn the hard way that their low-cost PC-based...
Digital signage is finding its voice
Jeff Hastings, , Blog, Featured, BrightSign, Digital Signage, Innovation, interactive, Voice RecognitionThere’s a lot of buzz in the industry about how voice integration in digital signage may be the next...
Are fans in digital signage players a lose/lose proposition?
Jeff Hastings, , Blog, Featured, BrightSign, Digital Signage, Digital TechnologyMany people think of fans as essential components for cooling heat-generating electronics devices such as digital signage media players....