Chat with us, powered by LiveChat

Regardless of your organization’s industry, the digital space that you work in can be overwhelming. New digital trends, such as big data, AI, mobility are having a huge impact on both organizations and individuals. To survive, organizations must employ digital communication strategies to meet the growing demands of the business to remain digitally mature. In other words, they must be able to adapt and compete in a constantly changing digital market. Every company can take steps to become more digitally mature. Doing so can create competitive advantages and increase market share.

Adept companies adapt

There are several key factors that help identify digital maturity. One aspect is the ability to adapt to increasingly digital environments. Another is implementing digital technologies to improve operations. According to a 2017 digital business global executive study and research project from Deloitte Insights, more than 70% of respondents from digitally maturing companies say their organizations are increasingly organized around cross-functional teams versus only 28% of companies in the early stages of digital development. Clearly, there is a fundamental shift occurring in the way work is getting done, a paradigm change that will significantly impact organizational behavior, corporate culture, talent recruitment, and leadership tactics.

Working on your core

Having too many competing priorities is often the biggest barrier to realizing digital maturity. However, to achieve it, companies must fully commit to making digital communications a core part of their organization and business strategy. Leaders must not only emphasize that digital maturity is of paramount importance, but use that focus to transform the business, customer experience, and the bottom line. To truly drive digital success, this level of commitment may require major changes within an organization, including reconfiguring of the leadership team, organizational structure, workforce, and culture. Monumental changes such as these are no longer optional, but essential to survive.

The long view

Digitally mature companies take the long view. These companies utilize longer strategic planning horizons than those employed by less digitally mature organizations. In fact, almost 30% of these organizations plan five or more years in advance compared to only 13% of the least digitally mature organizations. In addition to the long view, their digital strategies focus on both technology and core business capabilities. They are also open to organizational change and flexibility, providing them the ability to adjust more fluidly in rapidly changing digital environments.

It’s time to assess your digital maturity

The good news is, every company can take steps to become more digitally mature. Omnivex has created a digital maturity assessment tool to help organizations see where they stand, compare themselves to industry peers, and evaluate how they can improve.

Curious about your own organization’s level of digital maturity? Use the digital assessment tool to learn more.

Photo Credit: iStockPhoto.com
Doug Bannister

Doug Bannister

Doug is Chief Executive Officer and Chief Technology Officer of Omnivex Corporation. Doug founded Omnivex after 7 successful years in the LED sign software business to take advantage of the newer screen technologies. Recognizing the potential for a revolutionary signage market, Doug embarked on developing software to capitalize on the graphic potential of the emerging technology.

Doug is considered by many as a visionary in the digital signage space. In his role as CEO and CTO Doug is responsible for the long term product architecture and the overall vision for the company. He has always maintained direct responsibility for the architecture of the software to ensure the product remains at the forefront of the industry. Combined with his vision, leadership and experience as an entrepreneur in the LED sign market, Doug has used his understanding of customer requirements and knowledge of technology to create one of the leading software solutions for the digital signage industry.

Prior to starting Omnivex, Doug founded BCD Systems Inc., a company that developed software to manage information on LED displays, such as stock tickers and market wallboards in the global marketplace. BCD Systems and Omnivex merged in 2002.

Doug was born in 1966 and grew up in the Toronto area. Doug holds a degree in Engineering from Queen's University in Kingston, Ontario and is a member of Mensa Canada.

Visit My Website
View All Posts
Tags:
© 2020 Interactive Customer Experience Association. | Subscribe to Our Newsletter | Contact Us

Log in with your credentials

Forgot your details?