BrightSign media players drive interactive digital transformation in Best Buy Canada Experience Stores

Several years ago, Best Buy Canada anticipated the growing need to provide today’s consumer with increased interactivity and design in a physical retail experience. To that end, the company embarked on a multi-year effort to enhance approximately 30 of its premier experience store locations across Canada with new interactive digital signage.

As of March 2018, approximately 30 Best Buy stores in Canada had been retrofitted with the new interactive signage, with more to come. Strategy Online recently named Best Buy the Retail Innovator of the Year based on the success of their new experience store format.

Provided by BrightSign, LLC