How can digital signage deliver better retail experiences to lift sales?

Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. They also struggle to reach distracted customers, who would rather look up deals on their smartphones than pay attention to advertisements. So with all the competition, how can retailers get an edge? What role does digital signage play in both improving customer satisfaction and boosting the bottom line?

Provided by NEC Display Solutions of America, Inc.