Firms bring automotive digital content creation and place-based digital media tools together in one offering for North American automotive retail industry
DALLAS, TX: MARKHAM, ONT. — UniversusDX and Reflect are proud to announce a strategic alliance that combines the power of strategic automotive content creation with a leading provider of award-winning place-based digital media programs.
The goal is to help automotive OEMs, dealership groups, and individual dealerships transform the in-store customer experience for their new and used vehicle shoppers and service customers to a digital, interactive and integrated one.
Automotive shoppers start their car-buying journey online, and interact with a host of powerful digital tools, video and marketing messages. When they arrive at dealerships, however, they experience very little digital content.
“This alliance makes it much easier for dealerships to bring a broad range of digital media into their stores, and for automotive manufacturers to incorporate digital content into dealerships to provide a true omni-channel experience,” said Niel Hiscox, President of UniversusDX. “Our approach to enhancing the in-store customer experience always starts with strategy, and measuring business outcomes, and that aligns perfectly with the approach that Reflect takes with their customers.”
“Consumers are increasingly digital-savvy. Businesses are now leveraging digital signage and interactive applications to engage customers, build better experiences, and increase loyalty,” said Lee Summers, Chief Executive Officer, Reflect. “UniversusDX has a strong track record producing automotive video and digital content, and they manage digital signage networks for mainstream and luxury automotive brands. By joining forces we will be able to serve the Canadian and United States markets and provide incredible digital experiences for dealerships at scale.”
“While the alliance extends beyond the automotive retail industry, that’s the focus for the first stage of the alliance since there is so much untapped opportunity,” explains Summers.
Headquartered in Markham, Ont., with operations Montreal, Que., UniversusDX produces content and manages digital signage networks for automotive OEMs and dealerships. UniversusDX is a wholly-owned subsidiary of Universus Media Group Inc., a content creation and digital marketing agency that fuses editorial, journalism and design skills with capabilities in new media, branded custom media, video, interactive media and communications consulting. Universus Media is one of the leading content and video producers in the automotive industry, and also serve clients in the finance, healthcare, government, industry association, medical, and legal markets. www.universusDX.com
Reflect is a leading provider of award-winning place-based digital media programs including enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect was founded in 2001 in Dallas, and has since developed some of the largest place-based digital media networks in North America. Reflect supplies everything brands need, including creative agency services, robust content management and ad trafficking systems, and media sales, all backed by the market-leading ReflectView™ software platform.
With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by some of the most reputable brands in the world. Best Buy, Buffalo Wild Wings, Cedar Fair Entertainment Company, Levi’s, and Verizon Wireless are among the retailers, destinations, and brands in Reflect’s client portfolio. Collectively, Reflect powers more than 400,000 digital screens in more than 35,000 locations.
Photo Credit: iStockPhoto.com
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