Freshii marketing exec talks tech, social media and Drake

Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.

“I’m really excited about this idea of the social platforms’ integration with remote ordering,” she said in an interview at the Fast Casual Executive Summit in Nashville with Jeff Bradbury of Hughes. “Facebook just announced that they will be supporting — in the U.S. — remote ordering through their platform, and Snapchat has started to get into that as well. And that’s really exciting.”

Freshii CEO Matthew Corrin will keynote this year’s Restaurant Franchising and Innovation Summit, April 9-11 in Louisville. Register here.

Posted with permission from www.FastCasual.com
Photo Credit: Networld Media Group

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Cherryh Cansler

Cherryh Cansler has been a reporter and editor for nearly 15 years, writing on a variety of topics, ranging from the restaurant industry to business and health and fitness news. Before joining Networld Media Group as managing editor of Food/Retail Publications, she was content specialist at Barkley ad agency in Kansas City and has served as editor for several publications. She's also written for several daily newspapers, magazines and websites, including Forbes, The Kansas City Star and American Fitness magazine.

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