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By Jennifer Gvozdek – Omnivex Corporation

We are a world on the move, and today’s traveler wants to get to their destination quickly and safely. Whether it’s a daily commute or weekend getaway, the options for transportation have never been broader. Digital communications not only help keep travelers up to date, but can engage and entertain. Whether it is a real-time mobile app or a digital sign or an interactive wayfinding kiosk, digital communications provide a cost effective way to inform travelers.

In the sky

Airports have a huge amount of digital signage in use to both inform and entertain passengers. From the moment a flyer steps through the terminal door, he/she is inundated with screens—for check-in, ETAs, even where to pick up a snack. While seemingly excessive, this amount of information is a huge help to travelers and improves their overall travel experience. Digital signage is used for everything from touchscreen check-in kiosks to arrival/departure screens to directional signage to emergency notifications.
With heightened airport security, digital signage can also better prepare passengers by providing potential wait times. These screens can include engaging content like sales within terminal boutiques, available airport amenities, geographical trivia, weather conditions at various destinations, and more. When kept entertained, those in line are more likely to feel they waited for less time, resulting in less frustration. Should an emergency arise or an incident occur, digital signs can also disperse critical information quickly.

On the road

On the highways, digital communications can alert drivers about accidents, offer an estimated travel time to a certain exit, and can even communicate whether lanes are closed due to ongoing construction. Not only can drivers plan their route better, but this type of communication enhances safety, as drivers are forewarned of issues they may face further down the road.

Digital billboards also provide a great way to entertain and inform drivers of new products and services as they drive to their destination.

On the rails

Whether you are a daily commuter or a visitor, subways and trains can be confusing. From changing arrival/departure times to service interruptions to platform switches, digital signage provides a cost effective way to get that information in front of travelers in real-time. Interactive wayfinding kiosks are also very helpful for visitors seeking assistance with finding the best route to their destination. These same kiosks can also provide assistance when language barriers are problematic.

Similar to airports digital signage can also be used in train and subway stations for a multitude of additional uses including advertising, emergency notifications, and general information (news and weather).

Create a better experience for travelers

Travel, 5 miles or 500, is stressful. When dealing with rush hour traffic or a long line at airport check-in, a person’s natural response is one of anxiety and annoyance. However, the Omnivex platform offers a unique opportunity to ease some of the angst a traveler encounters at airports, on roadways, or at train or bus stations. It’s a great platform to push real-time notifications so travelers can respond accordingly and get to where they most want to go, quickly and safely.

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