During the show, Elo shared how different retailers are finding innovative ways to incorporate touchscreens in-store to better cater to this growing segment of shoppers. Elo helps retailers support the growing demand for digital experiences in-store with EloView® software, a SaaS platform designed to simplify and automate deployment of retailer content for interactive displays and streamline device maintenance with OS management, including remote and silent updates, kiosk lock-down, automatic provisioning and device management.
Key in-booth customer and industry partner demos included:
- MemoMi: Partner MemoMi, a provider of an award-winning digital mirror platform Memory Mirror®, shared its augmented reality solution by demonstrating its software on Elo’s 4202L 42” interactive digital signage used by Finish Line, Inc., and its Memory Mirror (fitted with Elo’s 22” I-Series) with luxury retailer, Neiman Marcus. Finish Line’s installation allows shoppers to try on new sneakers in an augmented setting, while the Neiman Marcus installation allows its customers to try on make up – whether it be lipsticks, blush, foundation, or more – in augmented reality, too.
- Eton Shirts: Customer Eton Shirts demonstrated its in-store solution on a Zivelo C6 22” portrait touchscreen (featuring an Elo 22″ projective capacitive screen) with TouchTech software. Eton first sought a digital solution because it didn’t have enough space to house its inventory. The digital signage enabled Eton shoppers to browse different colors, sizes, and options from a single screen. Not only did the digital solution offer convenience to shoppers, but it helped increase the store’s sales by 10 percent.
- Nanonation: Nanonation, a provider of enterprise-class digital signage and interactive software solutions, demonstrated a series of interactive experiences they’ve developed on Elo’s touchscreens as a proof-of-concept for fashion retailer, The Buckle, that enable product filtering, curated outfit suggestions, and data-driven recommendations for an automated retail experience.
Another key area of modernization for retailers is in POS and services software. In the Elo booth, retailers demoed the latest innovations from:
- Appetize: Appetize is driving the revitalization of the stadium experience including self-service technologies that streamline ordering and increase average check size as described in the recent news coverage of a pro hockey install.
- MyTime: MyTime retail services software expands online booking beyond the corporate website and apps. Deep integrations with Google, Bing, Facebook and Instagram empower customers to book appointments from the websites they use every day.
- Veras Retail: Veras is working to assist major retailers with upgrading the data hub of their stores – the point of sale – so they can then begin the process of deploying a true unified commerce solution.
To learn more about Elo and how it can help your store improve its in-store experience, visit: EloTouch.com
Elo is a global leader in touchscreen solutions, including mPOS self-service, POS systems and interactive signage displays from 10 to 70 inches. The inventor of the touchscreen, Elo now has 20+ million retail and hospitality installations in 80+ countries, with products designed in California and built to last, with a three-year standard warranty. The Elo touchscreen experience has consistently stood for quality, reliability and innovation. Elo intellectual property is protected by global patent, trademark and design registrations. Learn more about Elo at EloTouch.com, and follow on Facebook, LinkedIn and Twitter.
Elo, the Elo logo, PayPoint, and EloView are trademarks of Elo Touch Solutions, Inc. and its affiliates.
All other trademarks are the property of their respective owners.
Photo Credit: iStockPhoto.com
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