The banking industry in China is very competitive with both national and regional companies all competing to meet customers’ financial needs. With customers becoming more digital savvy, more financial transactions are occurring online and challenging the purpose of physical branches. The branch concepts leverage the new brand positioning and corporate identity created by MetaThink and SDLNXT to reflect consumers’ growing appetite for digital services. CZ Bank’s new branch experience allows it to connect with consumers on an emotional level, instead of competing on size or price.
Provided by Shikatani Lacroix
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