Sneakeasy Pop-Up to Open in New York City; NBA Player Edition Basketball Sneaker Exclusively at House of Hoops; Foot Locker Hires New Specialized NIKE Sales Associates
NEW YORK, /PRNewswire/ — Foot Locker (NYSE: FL) today announced an elevated partnership model with NIKE (NYSE: NKE). As part of Foot Locker’s over-arching strategy to offer differentiated brand experiences and products, the two companies are again joining forces to offer industry-leading experiences to consumers through innovative in-store and pop-up opportunities.
The latest joint experience will come to life in New York in the form of a Sneakeasy – a window into what’s next in NIKE and Jordan sneakers. The Sneakeasy NYC pop-up will unlock the magic of the sneaker hunt by serving the sneaker-obsessed consumer by offering a curated and coveted assortment of NIKE and Jordan products and services, exclusively in partnership with Foot Locker. Sneakeasy is scheduled to open at 30 Wall Street on Wednesday, Nov. 22, 2017, from 11 a.m. to 5 p.m., and will remain open daily through Dec. 1.
Consumers can learn more about exclusive launches and events at Sneakeasy by following Foot Locker and Nike social channels and by joining Foot Locker’s VIP loyalty program and the NIKE PLUS program for special member benefits. Submissions for the first Sneakeasy launch, the Special Field Air Force-1 Mid “OBJ” (retail price $160) open today via the Foot Locker App Launch Reservation system. Additional launches will drop throughout the week featuring new product assortments each day.
House Of Hoops, NBA Player Edition
House of Hoops by Foot Locker is now offering consumers the opportunity to get the hottest NIKE and Jordan basketball sneakers, as seen straight off NBA courts around the country. As top athletes sport special colorways of NIKE basketball shoes in game, consumers can find these player edition sneakers exclusively at select House of Hoops locations as early as the following day. The NIKE Kyrie 3 “Luck” – worn by NBA star Kyrie Irving in last night’s nationally televised game – launches today for $120 in limited quantities at the Washington Street House of Hoops in Boston and the House of Hoops Harlem Flagship.
NIKE Pro Athletes/Leads at Foot Locker
Also as another of the several new elements elevating the consumer experience with NIKE, Foot Locker is hiring new experts, specially trained on NIKE in “NIKE Pro Athletes” and “NIKE Pro Leads” roles. These two new, full-time career opportunities were created by Foot Locker in partnership with NIKE to drive elevated customer experiences at Foot Locker by offering and sharing an emotional connection to the top NIKE products available in the market. For additional information on both roles, visit: New York City / Long Island / Northern New Jersey.
“At Foot Locker, we are proud to have associates who are so deeply knowledgeable and passionate about all the great premium products we have to offer,” said Tony Aversa, Vice President of Customer Experience and Sales for Foot Locker North America. “These new NIKE Pro Athlete and Lead positions will allow for even more in-depth consumer connections for both Foot Locker and NIKE.”
Additional information may be found at footlocker.com | Twitter: @footlocker | Instagram: @footlocker @Nike | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker | APP: SNKRS | Foot Locker App #Approved
About Foot Locker:
Foot Locker is part of Foot Locker, Inc. (NYSE: FL) is a specialty athletic retailer that operates more than 3,350 stores in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, Runners Point, Sidestep and SIX:02 retail stores, as well as its direct-to-customer channels, including footlocker.com and Eastbay.com, the Company is a leading provider of athletic footwear and apparel.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at http://investors.nike.com. Individuals can also visit http://news.nike.com and follow @NIKE.
SOURCE Foot Locker, Inc.
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