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Atlanta, GA. Allure, A Christie Company (Allure), and leader in activating brands, environments, and experiences digitally, recently completed the deployment of its Digital Menu Board (DMB) and merchandising solutions in Coca-Cola’s Collaboration Center in Shanghai, China – “KOLab”.

The KOLab in Shanghai, China renovated its facility to include Allure’s DMB and digital merchandising displays in order to feature engaging, interactive and eye-catching retail digital merchandising solutions which provide a connected brand experience to its existing and future partners. “We are pleased to work with Allure, Coca-Cola’s strategic partner in bringing our vision to reality. The DMBs and digital signage displays will facilitate in sending our core messaging out to an ever-changing audience,” said Molly Chan, Director, KOLab Shanghai, China.

“As we continue to expand our global footprint and develop new solutions, the deployment of Allure’s DMBs and merchandising solutions in KOLab China are a cornerstone in strengthening our strategic partnership with Coca-Cola in the international arena,” said Rodrick Glass, EVP Business Development. He continued, “We first began working with the KOLab in Atlanta, and are pleased to expand our strategic relationship with Coca-Cola in China.”

About Coca-Cola China (

Coca-Cola is one of the most well-known international brands in China, with a leading position in the soft drinks market. Since re-entering China in 1979, Coca-Cola has invested more than US$5 billion in the local market, including US$ 3 billion investments from 2009 to 2011. Coca-Cola has established a total of 43 plants in China. The Coca-Cola system employs more than 50,000 people, virtually 99 percent of whom are local hires. Coca-Cola and its bottlers have always been active corporate citizens in China, promoting sustainable environmental projects and development of local communities through education and cooperative public-private endeavors with a total contribution of over RMB 200 million in China. Coca-Cola is also the only corporation that has sponsored Special Olympics, Olympic Games, Paralympic Games, EXPO and Universiade in China.

About Allure, a Christie Company

Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments, leveraging dynamic digital signage integration to drive new revenue streams and create differentiated brand experiences. The company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices.

About Christie (

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit for more information.

“Allure”, “Christie”, and the “Christie Experiential Network” are trademarks of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. Other company and product names may be trademarks or trade names of their respective owners.
Photo Credit: iStock/william87
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