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ATLANTA, Georgia – Allure, a Christie Company(Allure), a leader in activating brands, environments and experiences digitally, recently completed its newest Convention Center digital signage deployment at the Portland Expo Center (EXPO), in Portland Oregon. The inaugural phase of a planned multi-year deployment features dynamic digital signage solutions for various areas of the facility ranging from box offices and meeting rooms to concessions areas, entrance lobbies and more.

The digital signage collaboration with EXPO features multiple display formats and content solutions from Allure including engaging Video Walls, Digital Menu Boards, DigiBox™ flexible digital box office scheduling event promotion, as well as Digital Merchandisers and more – all supported on Allure’s proven enterprise software platform. “Selecting Allure as our strategic partner emphasizes our commitment to leadership in our industry as we combine the newest technological advancements to improve operations and enhance our core commitment to providing market-leading guest and exhibitor experiences,” said Matthew Rotchford, Director of the Portland Expo Center. He continued, “Perhaps most exciting for exhibitors and attendees at the Expo Center is that this is just the first phase of our strategy to elevate our guest experiences at our facility. Allure was a positive partner in all phases of this project’s deployment.”

To bring this vision to life, both organizations collaborated on a road map to digitally transform the visitor and exhibitor experience at EXPO from the inside out. “The strategic vision shared by Matthew and the entire EXPO team motivated us from the start; having the unique opportunity to integrate leading-edge digital display solutions within the context of this community asset has been an exciting challenge,” said George Yunis, SVP Marketing at Allure. “And as we’ve experienced with other civic venues we’ve been privileged to support with our solutions, our ‘Tradigital’ approach to blending digital technology in traditional environments has been received extremely by visitors and facility users alike.”

About Portland Expo Center
The Portland Expo Center is Oregon’s largest multi-purpose facility. The 53-acre campus boasts five spacious exhibit halls totaling over 333,000 square feet and ten varied meeting rooms. A member of the family of visitor venues owned by Metro regional government, the Portland Expo Center is managed by the Metropolitan Exposition Recreation Commission, and has a rich cultural past. As a community gathering place first based in livestock and agriculture, to today’s diverse events and high-tech conferences, the Portland Expo Center continues to provide a diverse array of events and experiences through its award-winning combination of old and new facilities, technologies sustainable practices and customer service. Visit for more information.

About Allure, a Christie Company
Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments, leveraging dynamic digital signage integrations to drive new revenue streams and create differentiated brand experiences. The company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices. Visit for more information.

About Christie
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit for more information.

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