Acquire Digital is very excited in the release of its new interactive Wayfinder solution, rolling out across America in Simon Shopping malls. Navigating large locations such as shopping malls can be difficult and time consuming, with traditional printed static maps often adding to the confusion. Digital Directories reduce the time taken to find a destination by displaying the most efficient and valuable route for shoppers.
The Acquire Wayfinder has been developed over a number of years to produce a simple and fun interactive experience that can be installed in Shopping Malls, Airports, Exhibition spaces, City Centers and anywhere visitors require assistance to find where to go. Over the years, it has evolved from a simple routing / mapping system to something that makes the shopping experience enjoyable and intelligent so that users can be guided not only to their destination, but also receive supplementary information related to their destination or along the route.
For Simon, Acquire Digital have used their highly configurable UI/UX system and customized their wayfinder to match the branding and requirements of Simon, whilst integrating with the Simon data to avoid duplicate entry of store details through the normal Wayfinder CMS. This also allows for more than just Wayfinding, but advertising opportunities and information about offers and events to engage with the shoppers.
The new units were unveiled as part of King of Prussia’s grand reopening festivities in August and are also installed at Clarksburg Premium Outlets (Clarksburg, MD); Copley Place (Boston, MA); Fashion Centre at Pentagon City (Arlington, VA); Florida Mall (Orlando, FL); Forum Shops at Caesars Palace (Las Vegas, NV); The Galleria (Houston, TX); The Westchester (White Plains, NY); Stanford Shopping Center (Palo Alto, CA) and Del Amo Fashion Center (Torrance, CA). Installations to expand the network will continue on a rolling basis.
The Acquire Wayfinder consists of a fully interactive, live 3D map, with multi-touch pinch & zoom, and a number of different methods to choose the destination. The map allow users to touch any store to find relevant and useful information, with animated turn-by-turn directions of the best route/s to their destination. Shoppers have the option to then send their chosen route to their mobile device by scanning a QR code, activating a built-in NFC tag or sending an SMS message to take their directions with them on the go.
Acquire Digital have incorporated Beacon technology for onward routing, cameras for user recognition and audience measurement, to provide users with an enhanced user experience, and to keep up to date with modern technologies.
This project has been a huge accomplishment for the Acquire team, in collaboration with Baltimore based partners Gable.
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.
Acquire Digital has been developing digital signage and interactive solutions since 1997. With a range of products including Digital Signage, Wayfinding and interactive development tools, plus their ability to customize their offerings, Acquire has been working with many Blue Chip brands over the years in countries across the globe. From their headquarters in Leicester (UK) and offices in Boston (USA) and Macau (Asia) they provide a complete software solution seen by thousands of people every day.
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