San Francisco medical center deploys interactive video wall to honor donors

UCSF Medical Center at Mission Bay deployed a highly immersive interactive installation to help show its gratitude to the donors who contributed nearly $600 million for the construction of UCSF Medical Center’s new $1.5 billion children’s, women’s and cancer hospital complex.

The centerpiece of the installation is a 4-foot-by-13-foot interactive wall from Sensory Interactive, featuring a gesture-controlled “attract mode” that captures the attention of visitors walking past the installation. Then, with their curiosity piqued, visitors can use the wall’s touchscreen capabilities to learn more about donors, and also explore interactive content about the institution’s hospitals, faculty, staff and programs. The wall’s sophisticated hardware and software allow it to accommodate multiple simultaneous users along its 13-foot length.

By expanding on the traditional approach to donor recognition, and incorporating a broad range of content and user interactions, the Medical Center created an installation that does much more than just list the names of donors. The full installation also includes two non-interactive LCD displays, a variety of static graphic panels and a custom audio environment, giving it an immersive, museum-like feel.