In 2013, Reality Interactive partnered with Time Warner Cable to roll out 20 nationwide experience stores promoting the full range of TWC’s products to its customers.
On March 18, 2014, number 21 was officially opened. In collaboration with retail design firm Fame Retail and Architects Ware Malcomb, the result was a high-tech, 14,000-square-foot Flagship Store located right in the heart of New York City.
The Flagship Store features a range of custom-designed digital installations including:
- A large video wall featuring interactive product demos;
- A digital fireplace in the winter and a digital fish tank in the summer;
- Several 21-inch tablets that combine product learning with Internet browsing;
- Multiple five-screen video walls around the store;
- Smaller signage tablets highlighting relevant offerings to customers during face-to-face contact with Time Warner Cable associates; and
- The App Station Showpiece; a larger-than-life, 90-inch custom-built tablet that looks and behaves like a giant mobile device – the perfect way to promote apps.
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