By Bryan Williams – NEC
A few months ago, I had the opportunity to visit the YMCA of Greater Louisville to gain insight into how they used technology to solve a common business problem. After speaking with customers and employees in the branches, I noticed just how much the organization cares about serving its members and visitors. And I was even more impressed with how they handle customer interactions. You can check out the results of our visit in the video case study.
One of the first things I noticed was how quiet the lobby was. Not one phone ringing. Instead, members were having direct face-to-face conversations with Y team members at each desk, and receiving their undivided attention.
Since the YMCA of Greater Louisville has centralized all incoming calls to customer service via UNIVERGE® 3C and Contact Center solutions from NEC, the front-line staff at Branch locations can focus on providing a great customer experience. This gave on-site employees the necessary time and the freedom to address every concern in person, while the customer was in the branch. Part of the YMCA’s mission is to ensure customer satisfaction via uninterrupted, one-on-one interaction, either in person or by phone.
So often, as we get caught up in the technology and not the people that it serves, we lose the intended purpose of the technology. But this was not the case for the YMCA of Greater Louisville. This organization found the right balance to meet their customer needs.
YMCA’s VP of IT (Ryan Kingery) and CEO (Steve Tarver) had encountered a problem that is not unique to any retail outlet or public organization serving its community: WAIT TIMES! At the core of the YMCA mission is the ability to serve its community and members, but the challenge they faced was the increasing wait times in their branches, which necessarily led to less in-person customer interaction due to long lines and busy phones.
Think of this scenario: if you have kiddos, you know that swim camp, t-ball registration or even your own “ME” time at the indoor pool cannot be done without registration. And the quicker you can get your registration(s) complete, the quicker you move on to being a satisfied customer, which is what we all want. The solution the YMCA put in place did just that–and it improved the quality of the real-time, one-on-one interactions between employees and clients.
Happy Customer = Better Customer Experience = Revenue Growth
Whether it’s about internal accounting clients at your company utilizing core IT- supported services, or a customer whose satisfaction is crucial to the continuing revenue growth of your company, a pleasing customer experience is the ultimate goal.
So, after this experience with the YMCA, I am wondering how many IT professionals are running across similar business problems that negatively impact a customer experience within your own organizations. What are you doing to change that experience?
You can watch the video below to see how the YMCA was able to achieve its mission.
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