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Amazon is going drone in the U.K. as it’s kicking off a trial service program.

The mega etailer, in a partnership with the government, is prepping to offer 30-minute delivery to customers.

With support from the UK Civil Authority, Amazon has the go-ahead to explore innovation including beyond line of sight operations in rural and suburban areas, testing sensor performance, testing drones’ ability to identify and avoid obstacles, and multiple-drone operation by one person, according to a release.

“The UK is a leader in enabling drone innovation. We’ve been investing in Prime Air research and development here for quite some time. This announcement strengthens our partnership with the UK and brings Amazon closer to our goal of using drones to safely deliver parcels in 30 minutes to customers in the UK and elsewhere around the world,” said Paul Misener, Amazon’s VP of global innovation policy and communications, in a release.

Republished with permission from www.RetailCustomerExperience.com

 

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