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Springtime marks the unofficial start to the annual travel season, so for the next five or six months airports, train stations and other major transport hubs will be busier than usual. Congested travel periods — especially the summer months — create an influx of travelers, especially leisure travelers who aren’t as travel savvy as seasoned business travelers. Long lines, ever-changing security protocols and seasonal travel spikes are a recipe for travel delays and flaring tempers. Fortunately, travel hubs across the country and around the world are upping their game with digital signage to help ease the pain.

This holds especially true at airports. Just a few short years ago the only digital signs in airports were used to display arrival and departure information. Today digital signage is ever-present in airports – from airport counters to boarding areas to many of the food and specialty shops that line the terminals. Airport digital signage networks are also equipped to broadcast important safety information in the event of an emergency. These signs instruct, inform and entertain — a true multi-functional tool built for air travel in the 21st century.

Train and subway stations also present a significant growth potential for digital signage. Everyday commuters tend to know train and subway routes like the back of their hands, yet navigating these transit mazes is often a daunting task for tourists. Fortunately, new wayfinding kiosks are making their way into these stations, making it easier for people to find the most direct (and quickest) way to get from point A to point B. And beyond these wayfinding capabilities, digital signage is being used at a growing number of stations to display important information like service delays and estimated arrival times.

But beyond the transportation hubs themselves, travelers will see an endless array of digital signage this summer. Attractions with informative signage, museums with interactive displays and hotels with impressive video walls in their lobbies — the list goes on.

I think the most significant indicator that digital signage has gone mainstream is the fact that we come across digital signage at every turn, yet we no longer notice it as unusual. The travel and hospitality sector is entering a new age when digital signage is integral to the traveler experience — making it easier than ever to navigate transportation hubs and major tourist destinations throughout the world.

Jeff Hastings

Jeff Hastings

Jeff Hastings joined BrightSign as CEO in August 2009. He brings a wealth of experience in digital media and technology. Prior to BrightSign, he served as Corel’s president and general manager of digital media, responsible for developing and implementing all aspects of the company’s digital media strategy. Prior to joining Corel, he served as general manager at Pinnacle Systems, the consumer division of Avid, where he was responsible for all aspects of the company’s global operations. Prior to joining Pinnacle, Jeff Hastings was COO of M-Audio, another Avid company. He was responsible for taking M-Audio’s highly regarded tools for computer-centric musicians and professionals and expanding their reach into the consumer market. Before this, he served as president of Rio, the company that pioneered the MP3 space by introducing the industry’s first MP3 player. Jeff Hastings holds a bachelor’s degree in computer science from Purdue University and holds eight U.S. patents.

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