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ICX Symposium reading list

With the ICX Symposium series set to kick-off next week in Atlanta with an event titled Inflection Point: The Future Tech of Customer Experience, we’ve had plenty of time to interact with our speakers, an impressive lineup of customer experience (CX) practitioners who come at the topic from different angles.

We asked each of our speakers which books, blogs or other sources have been helpful to them in recent months, as it pertains to CX, and this is what they told us…

Daniel Steere | Fiserv: “The two best books I’ve read recently are Abundance, by Peter Diamandis, and Zero to One, by Peter Thiel.”

Jonathan Crabb | Home Depot: “My favorite book of this summer was Peter Thiel’s Zero to One.  His thoughts on disruption and new product development are insightful, and the book is an easy, deep read.”

Scott Wozniak | Chick-fil-A: “A few:

  • The Experience Economy: Expanded and Updated Edition, by Jim Gilmore and Joseph Pine– What are your customers really paying for?
  • Medici Effect, by Frans Johansson– Where do people find the big innovations?
  • Scrum, by Jeff Sutherland– How do you lead complex, uncertain project work (and stay on schedule and in budget)?”

ICX SymposiumRavi Sirigineedi | Intel: “Many online resources such as RIS News, Retail Touchpoints, Omnishopper, etc.”

Lyle Bunn | BUNN Co: “The Future of Business, is a collection of 77 perspective-rich chapters edited by Rohit Talwar. 15 of these 3-10 page essays address subjects directly related to digital media such as the emerging consumer landscape, man-machine interface, technology trends and strategic planning. An excellent, must-read for all business strategists.”

Ed King | MaxMedia: “The Brain Sell, by David Lewis, The Buying Brain, by A.K. Pradeep, Outside In, by Manning and Bodine, Start with Why, by Simon Sinek, and Hooked, by Nir Eyal.


As you can see, it’s quite a diverse list, with great titles. In fact, I was at a Creative Mornings event in Louisville, Kentucky earlier this year where I heard a presentation on the future that was inspired by Peter Diamandis, Peter Thiel and Ray Kurzweil, author of The Singularity Is Near. That talk gave me the idea for the theme of the Atlanta Symposium.

I suggest you do as I’m doing and start buying each of these books and go through them in whatever order suits your fancy, and if you’d like to know why each of these titles was chosen, there’s still time to get your ticket to the ICX Symposium and find out for yourself over dinner and a cocktail.

Either way, these titles should do your bottom line some good.

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